Fundraiser
The Lasting Change Podcast
Verdant Oak worked with One Collective to develop a marketing strategy using podcasts that has led to over half a million in donations.
One Collective needed a way to connect with its major donors, but it did not know how to outside of hosting large, expensive events.
Verdant Oak helped One Collective in three ways:
01. Compelating a audiance analasys
We started by meeting with the team to set goals, understand audiences, and develop a strategy to reach that goal best
02. Developed a strategy that used Podcast as a touch point to talk to prospects
We created a podcast that connects One Collectives model for doing work around the world with a major donor strategy that initiated relationships between key development leaders and major donor prospects.
03. Track Results
We tracked the results and are continuing to follow the story that is unfolding in Ukraine and this project.
One Collective had a list of individuals they wanted to connect with but didn’t know how to do it.
Our team worked with One Collective to develop a podcast that targeted guests instead of listeners to develop relationships that ultimately led to partnerships.
This also provided content for One Collective’s social media, emails, and internal audiences that was sustainable and effective.
Here’s What We Provide
Targeted Content created to engage podcast gust and general audiances:
Practical Strategy built specifically to connect with major Donors:
Web Design.
Sometimes all you can do in a day is respond to the most important tasks - which means it can be hard to spend time and thought on moving your business forward.
