Marketing For
Startups & Small Businesses
If you’re a startup or small business - reaching your key audiences as you grow is critical.
Often, businesses of this scale spend most of their time problem-solving growth challenges, and struggle to allocate time and resources to the things that really move their business forward.
Our team understands the unique challenges of smaller business - and can help you create marketing that scales with your business as it grows.
Our team has years of experience helping startups and small businesses scale to the next level with practical marketing.
We would love to be part of helping your business grow.
Startup & Small Business
Barriers to Growth
Anyone who’s worked on scaling a company knows how hard prioritizing growth can be. There are a million opportunities fighting for your attention, but your time and resources are limited, and decisions sometimes feel like they can make or break your growth.
For these reasons, most smaller businesses rely entirely on a single lead source (like word of mouth referrals), and often wait until they feel desperate for leads to begin consistent marketing.
Problems smaller businesses face when it comes to marketing:
Limited time to plan strategy or create marketing specific to your business
Limited resources to create consistent content that connects with key audiences
Difficulty finding direction on how to prioritize spending (creatives prioritize the product they sell, and don’t understand business growth)
Limited knowledge of common marketing strategies - trouble understanding trends.
Our team understands the unique challenges of smaller business - and can help you make practical decisions about marketing at every stage of your company’s growth.
How Verdant Oak can help your business grow:
01. Practical Strategy
Our team will work with you to understand your overall business model, audiences, available resources, and key goals that drive growth. Then, we’ll create a customized marketing plan that helps you own how marketing integrates with your overall strategy - and helps take your business to the next level of growth.
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General Audience Analysis
Brand Messaging and Talking Points Plans
General Audience Content or Platform Plans
Integrated Systems Plans/Setup
02. Content Production
Once you have strategy, the next solution most businesses need is a team who can help them create high-quality content (at a cost that fits their business scale).
Our team can help you create high-quality consistent content (specific to your business) that drives engagement from your key audiences.
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Visual Identity Setup (Branding)
Small Business Websites
Video and Podcast Production
Print Marketing & Graphic Design
03. Targeted Campaigns
Besides general marketing, most business have specific audiences that are harder to engage (like prospective employees). If you’re trying to reach a specific audience - our team can help created targeted campaigns that take into account deep audience understanding and cut through the noise of traditional approaches.
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Hiring key roles as your business grows
Reaching specific demographics in a strategic location
Getting and converting new referrals
Relational development for high-value audiences
