Targeted Content
Websites
Websites are often the point where your brand, marketing, and goals meet. Having a website that prioritizes real engagement with your key audiences is critical.
Our team can help you create websites that prioritize engagement and build relationships with your key audiences.
A Closer Look
The Anatomy of a Bad Website:
We’ve seen a lot of websites over the years, and plenty that fail to accomplish their core purpose: building trust and engaging your key audience. Here are a few reasons a website can distract from the point or work against your goals;
Language that’s more about you than your audience
Images and design that distract from your message
Structure that’s confusing or hard to navigate
Design that outdates itself within 6 months… or has already been outdated for years
Calls-to-action that aren’t specific (or don’t exist)
Copy that doesn’t connect with motivations or build trust
If any of these feel familiar - it’s time for a change. Our team can help you create a website that engages your audience and meets your needs.
The Ingredients of a Great Website
01. Audience-Focused Language & Design
The core of a website is not design, images, or even layout - it’s messaging. Every page should focus on meeting the needs of your audience and motivating them to take the next step. Our team specializes in creating copy and design that speaks directly to your key audience’s needs, motivations, and aspirations.
02. Inbound and Outbound focused Pages
Your website should build trust, help audiences understand what problem you are solving - and ultimately function as a 24/7 salesperson for your business. In addition to main pages that lead inbound audiences to take the next step, our team specializing in creating outbound pages focused on informing and converting relationships you have already begun.
03. Clear and Specific Calls to Action
Once your website has connected with your audience’s motivations and built trust with engaging content - it’s time to ask them to take the next step. Our team specializes in creating calls-to-action that motivate your audience to begin a relationship and connect with their needs at every step of their journey.
Build a Website with Verdant Oak
Our team can help you create a website that connects with your audience and grows your reach.
Our team is made up of professionals who have built websites over 15 years. We’ve worked with startups, small businesses, and large organizations to make sure websites look great and engage key audiences.
Website creation with Verdant Oak follows 3 steps - so we can make sure your website aligns with your goals and represents your brand.
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We’ll start by asking questions about your business, website goals, and integrations. Then we’ll get to know your key audience and customer journey.
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After we’ve discussed your goals and audience - we’ll lay out a proposed structure of pages/content for your site - and work with you on design that matches your brand.
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After all site pages are complete (including review) - we’ll go through a final checklist and press the launch button!
Our team is happy to answer questions and provide ongoing support as you begin using your new site.
Some of Our Work
Sites We’re Proud Of
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After an initial conversation, our team will build a custom quote for your site based on size and your needs. We work with startups, small businesses, and large organizations frequently - and we care about making great websites accessible for anyone.
After your site is created, you’ll continue paying a yearly fee for hosting and domain costs.
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We partner with Squarespace to create websites. Over the years, we’ve tried just about every platform and have found Squarespace to repeatedly be the best solution for commerce, support, and ongoing growth.
Sites are not templates - each is custom created for your business and brand with a central content management system that helps you use it long-term.
After your site is created - we’ll transfer ownership and ongoing management to you, with plenty of support from our team when you need it.
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Based on the type of content you would like to add - our team will create easy ways for you to update your site. Because all of our sites are built using Squarespace - editing for average users is a normal feature and part of every site we create.
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After your site is created, our team will make sure you feel comfortable managing normal features. We’ll answer short questions and if you have changes that take significant time, we will start a conversation about what work will cost.
Common Questions:
Here are some answers to frequently asked questions. If you’d like to talk more about a question or are ready to get started - just start a conversation!
